Argon 18 Announces Three-Year Partnership with Maloja Pushbikers
Montreal, Canada (January 18, 2024) – Argon 18 is thrilled to announce a three-year engagement with Germany’s Maloja Pushbikers, a UCI Continental team featuring both road and track cyclists. Known as much for the Pushbikers store and cycling hub, located in Holzkirchen, and the team’s sense of community and athlete development, the Pushbikers are a respected institution in Germany’s cycling ecosystem.“The Pushbikers are an instantly recognisable team that share many values with Argon 18, which makes this a natural fit,” says Argon 18 CEO, Martin Lesauteur. “We’re both focused on making an impact on and off the race circuit. Building community and developing young athletes are among the team’s unique measures of success, and we support that. On our side, we have a partner that looks at performance as being about attention to detail, dedication, and innovation – all things we value in our own performance mindset. We look forward to having the riders’ feedback as part of our development process.”
The Pushbikers are looking forward to another stellar year in 2024 after capping off an impressive 2023 season, ending the season as the second-highest ranked German UCI pro team behind Bora-Hansgrohe. In 2024 the team will be riding the Sum, Argon 18’s flagship road bike, with custom artwork.
“On our side, we have a partner that looks at performance as being about attention to detail, dedication, and innovation – all things we value in our own performance mindset,”
- Martin Lesauteur, SEO at Argon 18
“In Argon 18, we have found a partner with an incredible amount of passion for cycling, state-of-the-art technologies and constant development,” says Christian Grasmann, Founder and team principal of Maloja Pushbikers. “I believe cycling needs vitality and unconventional thinking. We try to contribute to this by reinventing ourselves every year, building up the Pushbikers not only as a pro team, but also as a cycling community. With Argon 18, we have a partner who is also willing to push the boundaries of innovation and design, all with the goal of elite performance, which very much suits our team’s philosophy.”
The Pushbikers store will feature the full Argon 18 lineup beginning in Spring, 2024.