Head of Brand & Marketing

WHO ARE WE?

Argon 18’s mission is to merge creativity and technology to build a global cycling brand driven by performance, fueled by local passion. Since 1989, and more recently with the opening of a European office in Denmark, the Montreal-based company has been bringing together cycling enthusiasts to create exceptional bikes designed to ride out of the ordinary. Today, Argon 18 bikes are ridden on the roads, tracks and trails of more than 70 countries worldwide.

THE ROLE

We are currently seeking an experienced marketing leader to lead our global marketing team from our Danish HQ in Lynge. Reporting to the CEO, and as the Head of Brand & Marketing, you will lead the strategic development and execution of Argon 18’s global marketing and brand initiatives. This role is pivotal in shaping the brand’s identity, driving global awareness, and aligning marketing efforts with business growth objectives across all markets.

MAIN RESPONSIBILITIES

• Global Brand Strategy: Define and evolve the global brand positioning, messaging, and visual identity to reflect Argon 18’s performance and innovation DNA.
• Integrated Marketing Leadership: Oversee global marketing campaigns across digital, retail, events, and PR channels.
• Team Leadership: Build and lead a high-performing international marketing team, including regional teams.
• Product Launches and Events: Collaborate with product and sales teams to develop go-to-market strategies for new bike models, technologies and events including in the field participation.
• Digital & Content Strategy: Drive digital engagement through compelling storytelling, social media, influencer partnerships, and content marketing.
• Brand Partnerships & Sponsorships: Identify and manage strategic partnerships with athletes, teams, and events to amplify brand visibility. Ownership of key team and athlete management and activation, including Team Novo Nordisk.
• Global Reporting and Market Insights: Regularly report results of marketing activations including SoMe. Leverage data and market research to inform strategy, measure campaign effectiveness, and optimize performance.
• Budget Management: Own and manage the global marketing budget, ensuring efficient allocation of resources.

QUALIFICATIONS

• Bachelor’s degree in Business Administration, Marketing, Communications or a relevant field, combined with 5+ years of experience in global marketing leadership roles, preferably in the sports, cycling, or lifestyle sectors.
• Business acumen with a proven track record of managing budgets and reporting marketing analytics.
• Proven track record of building premium consumer brands internationally.
• Strong understanding of digital marketing, brand storytelling, and performance metrics.
• Strong leadership skills with a proven ability to develop a highly engaged and performing team in a multi-site and multicultural environment.
• Experience managing cross-functional and multicultural teams.
• Excellent communication and stakeholder management skills.
• Passion for cycling, endurance sports, or active lifestyle brands is a strong asset.
• Willingness to travel - local and international.
• Fluency in English; Danish or French is an asset.

WHAT WE OFFER

• A stimulating work environment and the opportunity to play an important role in growing the business.
• A passionate and dynamic team.
• Access to the employee discount program on our products, as well as industry pro deals.
• An office space that makes you eager to come to work in Lynge, Denmark.

WHAT TO EXPECT IN THIS RECRUITMENT PROCESS

• 1st round interviews: Selected candidates can expect a virtual interview with the Director, Talent & Culture.
• Selected candidates will be invited to complete a psychometric assessment.
• 2nd round interviews: Selected candidates will move on to an interview with the hiring manager and the Dir. Talent & Culture. *Possibility to do the interview from the Lynge office.
• Reference check and offer to finalist.
• Targeted start date: January 2026.