Argon 18 is pleased to announce the appointment of Shaun Reiling as Sales Manager for the North of the UK and Ireland.

With over 20 years of experience in the cycling industry, Shaun brings a wealth of knowledge across retail, marketing, and sales. His background includes key roles at Scott Sports, Whyte Bikes, and most recently as UK Sales Manager for Pierer New Mobility (GasGas, Husqvarna & Felt Bicycles). His industry relationships and passion for cycling make him a excellent addition to the Argon 18 team.

“I was drawn to Argon 18 because of the strength of the product, the brand ethos, and the clear potential for growth in the UK,” says Shaun. “I’m excited to build on the momentum and help bring the brand to more riders across the North and Ireland.”

Alex Croucher, UK Sales Manager at Argon 18, adds: “Shaun’s arrival allows us to strengthen our national presence and better support our retailer network. With new product launches like the Dark Matter and E117 driving demand, we’re committed to long-term growth in the UK and Ireland through strong partnerships.”